B.Sc, MBA, university teacher, born October 29, 1937, Umuhu-Okabia, Orsu LGA, Imo State; married Theresa Ego Abogu 1962, six sons, one daughters; Education: St. Cyprian's School, Port Harcourt, St. Paul's School, Diobu, Port-Harcourt, Okrika Grammar School, Okrika, Rivers State, Tennissee Technical University, Cookeville, Tennissee, USA, Middle Tennissee State University, Muifresboro, Tennissee, USA; Career: Appointed Executive Officer, Ni geria Civil Service, 1952-66; Lecturer & Professor, University of Nigeria, Nsukka, 1973-date; member, American Marketing Association; member, Nigerian Institute of Marketing; member, Nigerian Institute of Public Relations; Publications: Contempo rary Marketing, Globe International, 1995; Marketing Communication, Advertising and Promotional, Globe International, 1999; Hobbies: reading, boxing; Official Ad dress: Department of Marketing, University of Nigeria, Enugu Campus, Enugu, Enugu State; Home: 1, Rotimi William Drive, UNEC, Enugu, Enugu State.
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